FIRST LITE: 2018 AD CAMPAIGN (SOCIAL)

OBJECTIVE:

Pack as much diversity into 30 seconds as possible, showing different landscapes and types of hunting.

OBJECTIVE:

Take the viewer through the process of an afternoon hunt for whitetails, capped off with a glimpse of the end goal.

OBJECTIVE:

Tease the new 2018 products with a fast paced edit that hypes up the hunt and grabs viewer’s attention.