FIRST LITE: 2018 PRODUCT VIDEOS

In the fall of 2017, we found ourselves traveling all over the country with our good friends at First Lite. With a comprehensive plan to build their 2018 product videos from footage in multiple environments, we visited: Washington State, Idaho, Wisconsin, Minnesota, and Virginia. To build an authentic brand, one must put themselves in the shoes of their customers - that’s exactly what First Lite does.